People take pens for granted. They flick them. They chew on them. They forget about them. And that mentality can be a huge problem, especially for a visual medium like social media.
But rather than creatively ignore that mindset, I led a team to embrace it. Because by embracing it, I knew we could play on people’s expectations in a self-aware, relatable, and humorous way.
Words however, were only one part of the equation. So as the creative lead, I — and two talented designers and an art director — made sure that the visuals matched that tone with a bold, colorful, and loud style (not too dissimilar to the tactics employed by candy and fast food).
The results? A socially awkward brand transformed into a social butterfly.
When people see the word Dell, they think computers. No one thinks software development. And at the time that was an issue, because Dell had a huge software division.
Which is why I was tasked with scripting and writing an awareness video spot. One which would shed light on this much forgotten division. And one which would show that Dell — much like the people who use the products — offer (cue Optimus Prime's voice) more than meets the eye.
In collaboration with a Creative Director (art + design) and a Strategist, the client tasked us with creating the branding and positioning for an entirely new branding and campaign development studio. That meant starting at the beginning. Specifically, it meant coming up with a name, look and feel, a compelling positioning message, and collateral.
Next thing we knew, Prologue Studio was born.
Today, very few things are as valuable as time and convenience. That's why when Wells Fargo was launching their mobile wallet, I and an illustrator/storyboard artist were tasked, as part of a larger digital marketing campaign, with creating a 30-second spot highlighting those two facets.
In the end, we went with a day-in-the-life, quick-cut approach to help convey the ease and speed of using a mobile wallet. But enough of my rambling; watch it for yourself.
With Pentel overwhelmingly excited about their revamped social presence, I was put in charge of creatively leading the production of five product videos (from concept to script to execution) to be showcased on digital storefronts, such as Amazon.
That meant these videos had to be fun, vibrant, bite-sized, and most importantly, not boring — in other words, completely unlike every other pen video out there.
As the Marketing Director of Fenix Fire, I led a team in the Marketing development of the early access game Osiris: New Dawn. This meant analyzing market research for optimal positioning, shoring up all the social platforms (from Facebook to Twitch and Discord), working with third-party partnerships, planning event marketing with our publisher, and everything in between.
And looking at the first-year stats, I would say it was mission accomplished for the team.
The title is not a typo. BigRentz is really one word. How do I know this? I wrote their brand book.
BigRentz wanted to refresh their positioning and communication strategy so that people perceived their brand as something personable and accommodating. With those goals in mind, I crafted a new tagline, as well as communication guidelines on positioning the brand both internally and externally.
You can peruse some sample pages, but should you want to see more, feel free to reach out to me.
It's hard to think how people entertained themselves 15 years ago during long international flights. Because nowadays we're spoiled with Internet, and on-demand entertainment. One such provider of inflight entertainment is Zodiac Inflight Innovations.
At the time, I worked for the AOR of Zodiac's IFE system RAVE. Here we were in charge of all creative and communication deliverables (e.g., website, trade show collateral, etc.). Below are some images of the site I helped craft in order to re-position the brand.
When you flip through all your photo albums or scroll through your social feeds, you only see what happens within the frame, not the surrounding world. And it’s this very conundrum that Kodak was trying to solve with the launch of the PIXPRO SP360 camera — a camera built to capture every angle from every moment.
Tasked with launching this 360-video camera, we wanted to a create a revolutionary content hub that functioned much like the camera itself — in a 360-degree space. By doing so, we would encourage discovery. Discovery within the site; discovery about 360-degree video; and discovery about our surrounding world.
