The title is not a typo. BigRentz is really one word. How do I know this? I wrote their brand book. 

BigRentz wanted to refresh their positioning and communication strategy so that people perceived their brand as something personable and accommodating. With those goals in mind, I crafted a new tagline, as well as communication guidelines on positioning the brand both internally and externally.

You can peruse some sample pages, but should you want to see more, feel free to reach out to me.